The Good Care Group, with Amanda Burton
'Expert Quality Care in the Home' - A series of 16 films in 6 chapters from the Good Care Group.
The Good Care Group are a professional provider of high quality live-in care for elderly people. Deckchair produced a series of 16 online featurettes to help raise their profile and give insight into the prestige of their services nationwide.
The objective was is to capture the appropriate audience in a way tha reflects the quality of their services, to raise the bar and stand out from the crowd. Whilst Amanda Burton was dream-casting for the narration, best known for her TV roles in Waterloo Road and Brookside, Amanda's profile and qualities captured precisley the Good Care Group's target market.
The chapters work in an FAQ fashion to aid discovery on YouTube another channels, and to help answer many of the clients questions whilst considering live-in care.