James Haskell, Cover feature
As an introductory clip to Live Magazines's special interactive edition, the film is designed to work as you hover your mobile device over the front cover of the magazine, bringing the image to life, beaming this video to the screen of your phone or iPad. The Daily Mail is the world's most popular online paper with over 100million monthly readers, and Deckchair was proud to be asked to trail-blaze this latest digital technology.
Shooting the cover shoot with celebratory photographer John Wright at Holborn studio's, we bought the still cover image to life with this short behind the scenes sequence. Posing as a Greek statue, James's final picture was certainly one for the ladies!
Check out James Haskell's workout-video which was made as the central feature inside the magazine.