James Martin drives the Bentley GT
Beyond his love of food, celebrity chef and host of Tv's 'Saturday Kitchen', James Martin is a true petrol-head. As the motoring columnist for Live Magazine in the Mail on Sunday, Deckchair were asked to produce the accompanying featurette review for the new Bentley GT.
Deckchair trialed the first augmented reality technology for The Daily Mail Online, the worlds most-popular online English speaking newspaper, 100 million monthly browsers. Using the latest interactive technology 'digital space', the film was designed to be beamed to mobile devices as you hover over the article with you phone which appeared in their sunday supplement 'Live Magazine'.